{"id":254039,"date":"2023-08-01T09:25:07","date_gmt":"2023-08-01T14:25:07","guid":{"rendered":"https:\/\/www.platform7x7.com\/n\/?post_type=project&#038;p=254039"},"modified":"2023-08-01T09:25:07","modified_gmt":"2023-08-01T14:25:07","slug":"mayonesa-la-esencia-del-marketing","status":"publish","type":"project","link":"https:\/\/www.platform7x7.com\/n\/project\/mayonesa-la-esencia-del-marketing\/","title":{"rendered":"Mayonesa, la esencia del marketing."},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.platform7x7.com\/n\/wp-content\/uploads\/2023\/08\/MAYONESA-LA-ESENCIA-DEL-MARKETING-ALBERTO-LEVY.pdf\">MAYONESA LA ESENCIA DEL MARKETING &#8211; ALBERTO LEVY<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Este libro es el resultado ejemplificado en la pr\u00e1ctica de un mercado, el de la mayonesa, de mi preocupaci\u00f3n por integrar dos perspectivas diferentes que tratan sobre los conceptos, los procesos, las t\u00e9cnicas y las t\u00e1cticas de cambio y transformaci\u00f3n que requiere el desarrollo competitivo. Estas dos perspectivas son las de la estrategia empresaria y la de la psicolog\u00eda organizacional.<\/span><\/p>\n<p><a href=\"https:\/\/www.platform7x7.com\/n\/wp-content\/uploads\/2023\/08\/MAYONESA-LA-ESENCIA-DEL-MARKETING-ALBERTO-LEVY.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-251683 aligncenter\" src=\"https:\/\/www.platform7x7.com\/n\/wp-content\/uploads\/2023\/07\/iconobook-300x149-1.jpeg\" alt=\"\" width=\"191\" height=\"95\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAYONESA LA ESENCIA DEL MARKETING &#8211; ALBERTO LEVY Este libro es el resultado ejemplificado en la pr\u00e1ctica de un mercado, el de la mayonesa, de mi preocupaci\u00f3n por integrar dos perspectivas diferentes que tratan sobre los conceptos, los procesos, las t\u00e9cnicas y las t\u00e1cticas de cambio y transformaci\u00f3n que requiere el desarrollo competitivo. Estas dos [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"project_category":[150,152],"project_tag":[],"class_list":["post-254039","project","type-project","status-publish","hentry","project_category-ebooks","project_category-finanzas-marketing-y-ventas"],"_links":{"self":[{"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/project\/254039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/comments?post=254039"}],"version-history":[{"count":0,"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/project\/254039\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/media?parent=254039"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/project_category?post=254039"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.platform7x7.com\/n\/wp-json\/wp\/v2\/project_tag?post=254039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}